Behind the Breakthrough
TikTok has launched “Behind the Breakthrough,” a documentary-style series highlighting artists who found success on the platform. It delves into their musical evolution and showcases TikTok’s role in shaping their careers.
“Behind the Breakthrough” is designed for a global audience, making it accessible to users worldwide.
The debut episode features Gigi Perez, who discusses how TikTok has shaped her music career. Her song “Sailor Song” became a viral hit, appearing in over 8.3 million videos and earning more than 22 billion views, cementing its place as one of the platform’s biggest successes.
In addition to the documentary series, TikTok has introduced an in-app experience with enhanced search features. Users can find the “Behind the Breakthrough” hub by searching for the term in the app, where they can explore featured artists, their songs, and top collaborators.
This initiative highlights TikTok’s commitment to empowering artists, showcasing how the platform helps them connect with new audiences and reach key career milestones.
Simply search “Behind the Breakthrough” on TikTok to access the experience.